With Microsoft Dynamics CRM we propose you a solution for the management of your customers and customer services. The Microsoft Dynamics CRM software helps midmarket businesses build profitable customer relationships. Integrated Sales, Marketing and Customer Service modules enable employees to share information to help to improve sales success and help to deliver consistent, efficient customer service.
The goal of the SMILE project was to define a methodology for an incremental and iterative introduction of a CRM (Customer Relations Management) system in small and medium enterprises. The method is independent of the used CRM system and was evaluated through 12 projects throughout Europe.